Signright Australia

Signright Australia are a specialist production workshop producing tailored, award-winning print craftsmanship. Since 1972, Signright have built a reputation as genuine problem solvers delivering authentic outcomes that go far beyond signage. Therefore, their brand needed to be robust and functional – clean yet strikingly bold.

From a design perspective, there was a clear ambition to steer well clear of cliche graphics and typefaces typically associated with the signage game. Because, Signright are different, offering creative strategies for their clients that present products and solutions that may not have originally been considered.

We echoed Signright’s industry-leading design and fabrication through a visual identity that delivers shapes and forms suggestive of modern engineering and production.