Agence de Parfum

The design solution for ADP needed to be classic, attractive and effortlessly chic. It needed to be adaptable, supporting and complementing the brands in their portfolio.

The design solution for ADP needed to be classic, attractive and effortlessly chic. It needed to be adaptable, supporting and complementing the brands in their portfolio.

Focused on a primary wordmark, the identity is a literal combination of modern, linear type with high-contrast serif letterforms. This balance acknowledges the heritage of crafted fragrance yet speaks in a contemporary tone of voice.