Fit Village

Spanning across a series of murals, this project needed to reflect an existing brand guideline with a powerful and inspirational philosophy. Not just a gym, not just a health club, Fit Village is an entire health community. With an extensive gym, yoga, pilates, childcare, restaurant, health food store, barber and more, Fit Village is a destination for healthy living. 

Level one is the gym itself, where we embraced the emotive brand language, highlighting the messaging as the subject matter the creative for the murals. Combined with bold, geometric forms, these words and phrases wrap the internal gym floorplan elevating the brands presence within the space.

Downstairs on ground level, a more organic approach was taken for three feature murals. We replaced the hard, angular edges utilised by the gym with soft, natural shapes and forms. Linework is clearly hand rendered and blocks of muted colour appear in repetitive, stylised shapes.