B2G Village

The ‘Brisbane to Gladstone Village’ is the celebratory finish line precinct, as Gladstone welcomes sailors in one of QLD’s most iconic yacht races. Events Queensland asked us to create a bold visual identity that was instantly recognisable and reflected the festive nature of completing such an iconic and arduous race.

A flag is a symbol that carries meaning – especially in nautical terms where they are also simple and elegant, designed to communicate quickly and effectively. That’s everything this brand and it’s visual identity needed to deliver. A quick and effective means of place identification for venues connected to this major event. We utilised a striking colour signature and flag-inspired super-graphics to capture attention and create a visual language that added to the energy of the B2GV experience.